He world today is constantly changing. It seems that every week there is some sort of new gadget, gizmo or technology that is changing the way we do things, especially for business owners. Over the last few years it has almost become a necessity for many businesses to have a company website in order to compete.Being involved heavily in design over the last few years, I have seen thousands of websites that companies use to promote their business and there is one thing that I have noticed. No matter how much technology changes, the design principles that make a great website stay the same. There are many sites that use all of the greatest technology available but don’t come across as being professional because they don’t “look good.” When it comes to marketing your company, design matters.
So how can you make your website look good? This is a very broad question and there are probably thousands of articles written on this subject. I don’t intend to completely answer this question, but there are some basic things that can be done that will dramatically improve the look of a website. In order to illustrate some of these things, I am going to redesign a website step by step.Color is a very powerful tool. It can be used to create interest, show emphasis and create unity. But it can also cause problems if not used properly. If too many colors are used, it can ruin a design. There needs to be unity. In this example, there are many colors being used, but they just don’t relate to each other. So the first step I took was to change the colors so they relate to the logo. The logo is part of the brand of the company, so the design of the website needs to start with the logo.
Typography is one of the most overlooked and underrated design principles. Typography itself is an art form. It is one of the quickest ways to tell if something was professionally designed.This example does not have good typography, so we are going to fix that. Sometimes it can be a temptation to use too many different fonts to create emphasis on different things. Pretty soon, everything is emphasized–which makes nothing is emphasized–and it just looks like a jumbled mess. In this example, there are only two fonts used which can be good, but the header font doesn’t relate at all to the company. So let’s change that.
Another problem I see is the width of the bottom paragraph. It’s not good to make the paragraphs too wide because it makes it difficult on the reader to find their place when they read multiple lines. Also, it just doesn’t look very good.Something that many people don’t notice is negative space when it relates to type. This is the empty space around the type. In the example, the negative space around the type needs a little breathing room and also some continuity to it surrounding elements.This website as it is doesn’t have much of a grid system. Things are not lining up like they should. In designing a grid, the use of the thirds rule can be helpful. For some reason, the brain likes odd numbers in design. (1, 3, 5, etc.) For the main part of the grid, let’s divide it into three sections. I will put the picture in the right section and the main body of text in the left two sections of the grid.

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